Today,
every companies try to offer products that are more exciting using processes
that are more efficient. They all look for a way to add value to their
business.
A value
addition is all actions that drive business units to achieve superlative levels
of performance. Financial analysts measure the value addition by the numbers
using the cost of capital analysis, the economic value analysis, the market
value analysis, and the indexing of stock prices to market indices.
The great Businessman
Allen Sheppard embodies the “add value or get out” philosophy, by adopting two
approaches – expertise and human assets management. Sheppard express this dual
approach by introducing his Ten Commandments. They are as follows:
Commandment 1: Develop a culture that welcomes change;
Commandment 2: Delegate a capacity to succeed;
Commandment 3: Articulate a clear vision and strategy;
Commandment 4: Persevere;
Commandment 5: Keep the business simple;
Commandment 6: Aim for the impossible;
Commandment 7: Hire the very best people;
Commandment 8: Generate the challenge instinct;
Commandment 9: Over communicate to be on the safe side;
Commandment 10: Keep central staffs lean.
In most
companies, there is an enormous gap between their actual performance and their
potential performance. To discover this difference they must enhance their
research and investment and they need to integrate Sheppard’s commandment on
their strategic management.
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